Leslie Paxton
A Brief Reintroduction

August Week 2 Project - Butterfly Email

Tom's Version (with Leslie edits)

Leslie Original
I really liked the design of this email and wanted to bullet point some interesting tidbits I picked up along the way here.

The text had to be flip flopped so it would look less salesy and more subtle. Like we were trying to spread a message versus sell them a book.

Background colors of emails can be a color besides white (in this case cream) but it must be a solid.

To get the images directly off of a website -
In Safari go to: Window > Activity.
And in firefox go to: Tools > Page Info > Media.

Design wise -
Note the buttons * and the p.s. section.
Also not every border has to have "ribbon" or wavy border.

The clickable link to the html file can be found
here.










Most Inspiring - August 2012

Ad
These are the Most Inspiring images for August 2011. To get rid of pixellation (both from the amount of images and the condensing of them) - I used vector mask and shrunk and rotated in several steps.

I noticed a drastic change as far as dithering between these and the cause of the mont.

The inspiration for these was the sweltering summer heat.


Gallery Lead In

Front Page Lead

8 Musicians Leads

Alternate

Chosen
In the version that eventually went  up on BNET the image of Dolly (and the other 2 was considerably less red.  I as a personal preference wanted to make all three look like vibrant paintings.  I also wanted to alter the image in such a way it was a completely different take on the original so there would not have to be a credit caption.