Leslie Paxton
A Brief Reintroduction

email

Fail Project

LP Version

TD Version
I wanted to take a minute and comment on this particular project. As it seems to be the source of my  great undoing.  I didn't have a direction on this aesthetically to begin with, but when asked if the picture was at all offensive - I got no response. Just text edits. So it wound up being redone and redone and redone again.  If I look at the first one, I had the elements - the box at the bottom, the newsletters. It was just needing something to play up the text versus an "inspiring picture".  I agree with the changes, and it looks much better on the second variation - but some input from the start would have been very helpful.

MIPY Emails (Drafts)


Final (Was approved as is!)

Concept - Not Approved


Note: I'm pasting the mistakes so I can keep these as reference for future projects.  Turns out the error on line 77 was a missing quotation mark within the style that ended up fixing all the lines below. Will keep this as a note to pay attention to such things.

Hey Leslie,
A few errors.  On both versions, something funny happens at around line 77 of the code.  Look at the color of the img src.  Please double check openers and closers, just from a quick glance it looks like the problem is in the style part, there are double "center" alignments, and no style closer.  The a4 one has some important images without the "style display block" added.  In addition there are some alt tags that are are unnecessary.  For example there is an alt tag named "lef bottom".  That means that if the images are not loaded or if the mouse hovers over the image it will display "lef bottom" which we dont want.  Only use alt tags where they inform the user of something or has relevant information.  Let me know if you have any questions, thanks.

-Tom

NYC _ Email - Draft 2

It's been quiet around this blog the past few weeks - mainly due to lots of revisions (both editorial and graphical). This particular project is close, but my superiors aren't pleased with the top section.  I'm going to revisit this over the weekend and see if I can come up with a few different treatments so I can move forward with the html.  But for the purposes of advancing the blog agenda - here is version two of this particular project.

August Week 2 Project - Butterfly Email

Tom's Version (with Leslie edits)

Leslie Original
I really liked the design of this email and wanted to bullet point some interesting tidbits I picked up along the way here.

The text had to be flip flopped so it would look less salesy and more subtle. Like we were trying to spread a message versus sell them a book.

Background colors of emails can be a color besides white (in this case cream) but it must be a solid.

To get the images directly off of a website -
In Safari go to: Window > Activity.
And in firefox go to: Tools > Page Info > Media.

Design wise -
Note the buttons * and the p.s. section.
Also not every border has to have "ribbon" or wavy border.

The clickable link to the html file can be found
here.